Marketing

 

https://www.chegg.com/homework-help/questions-and-answers/goldfishing-bluefishing-food-marketers-often-claiming-brand-tastes-better-competitors-clai-q9115527

This exercise is designed to help you better understand experimental design and experimental confounds. To complete the assignment:

  1. Read the Research Snapshot “Goldfishing or Bluefishing?”
  2. Provide a critique of the procedures used to support the claim that Sea Snapper’s product is superior. Prepare it in a way that it could be presented as evidence in court.
  3. Explain how the problem can be fixed.
  4. Put your answers on a WORD document and submit here.
 
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Finance

  1. You have finally saved $10,000 and are ready to make your first investment. You have the following three alternatives for investing that money:
    • ????  Capital Cities ABC, Inc., bonds, which have a par value of $1,000 and coupon interest rate of 8.75%, are selling for $1,314 and mature in 12 years.
    • ????  Southwest Bancorp preferred stock is paying dividend of $2.50 and selling for $25.50.
    • ????  Emerson Electric common stock is selling for $36.75. The stock recently paid a $1.32 dividend, and the firm’s earning per share have increased from $1.49 to 3.06 in the
      past five years. The firm expects to grow at the same rate for the foreseeable future.
      Your required rates of return for these investments are 6% for bonds, 7% for the preferred stock, and 20% for the common stock.

 

 

Required: 

  1. Calculate the value of each investment based on your required rate of return.
  2. Which investment would you select? Why?
  3. Assume Emerson electric’s managers expect an earnings downturn and a resulting
    decrease in growth of 3%. How does this affect your answers to parts 1 and 2?
  4. What required rates of return would make you indifferent to all three options.
 
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Peer Resp

Template Responses to Your Colleagues

Comparison of Colleagues Assessment with Your Own

Additional Insights

Analysis of Leading from All levels

APA References

 
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The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption

The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption

http://www.youtube.com/watch?v=5kCJQWOCkqw

1.  Based on the video discussion, what are the consumers’ trends in the retailing area? (2pts)

2. Please describe the framework of “Kahn Retailing Success Matrix ” in detail. How does this framework help explain the success/failure of the retailers? (4 pts)

3. What are the key factors of Amazon’s success? Compared with other online retailers, how does Amazon improve customers’ online shopping experience? (4pts)

Requirement

1. This is an individual work.

2. Professional writing style, avoid colloquial words/terms.

3. Please submit a Word document, 12 ft size, double space.

 
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Psychology

It is a truism that “you never forget how to ride a bicycle”. Why might this be

so? Where is information about bicycle riding stored? What happens when a

person has to retrieve that information after not using it for a long time?

 
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BSA/500 Business Systems I Assignment – Business Process Re-Engineering

Aligned with assessment (1)

  • 2.12.1 Align information solutions with business goals.Goal Set & CategoryBSA_500Course Objective

Assignment Content

  1. Note: You will be referring to this completed assignment later in the Week 3 assignment.

    For this assignment, you are a business IT consultant. You have been contracted by a nationwide taxi service called Carz. The company is looking to modify its service delivery to be more competitive. They want you to examine the feasibility of adopting elements of the Uber® and Lyft® delivery services and produce a business process re-engineering plan.

    One of the proposals already being considered is incorporating a web chat interface to entice web-savvy prospective customers to self-schedule taxis (in addition to traditional telephone and email requests). However, the customer pay interface is still the traditional system, fully dependent on drivers/operators calling into the central booking system office when rides are over and are available for the next pickup. You, as the consultant, will evaluate the proposed addition and also your own modifications to the business process.

    Management will consider any recommendations, such as incorporating specific, isolated elements of Uber’s and Lyft’s service model to a complete changeover from Carz’s traditional taxi service to an Uber- or Lyft-type peer-to-peer model.

    To complete this assignment:

    Research service models employed by Uber and Lyft.

    Consider the decision-making processes discussed in this week’s readings.

    Write a 2-page business process re-engineering plan that includes:

    • A recommendation for adding an Uber- or Lyft-inspired element to Carz’ traditional service model.
    • A discussion of the potential benefit of adding a webchat service request component to Carz’ service model.
    • An analysis of the potential negative impact your recommendation(s) may have on the existing workforce and the local communities where Carz operates.
    • Include recommendations to mitigate any negative impact you identify.
    • A summary of the decision-making process you used to determine your recommendations
    • Format your citations according to APA guidelines.

      Submit your assignment.   This is the Week 3 Assignment for informative purpose only:

Wk 3 Assignment – Applying Business Data and Intelligence Strategies to Business Systems [due Mon]

Assignment Content

  1. Note: This assignment builds on the assignment you completed in Week 2.

    For this assignment, you are part of a data auditing team. In anticipation of adapting their process to be more like Uber/Lyft (and less like a traditional taxi service), Carz has retained you to analyze the data associated with the re-engineered business process you submitted earlier. You will be creating a 2-page data analysis report in Microsoft® Word to communicate to leadership the extent to which Carz’ data (including any new data you may have proposed to capture in your Week 2 assignment) currently meets generally accepted quality characteristics.

    To complete this assignment:

    1. Review the business process plan you submitted in Week 2. Consider the business data Carz must acquire, manage, and store to implement your plan. Consider data associated with every aspect of the business, including, but not limited to, customers, services, and drivers.
    2. Identify the data sets or groupings (such as driver-related information, customer-related information, etc.) involved in Carz’ business model.
    3. For each data set, analyze the extent to which the data can be expected to meet the characteristics of high-quality data as described in Ch. 6 of Business Driven Information Systems. In addition, analyze the risk to the organization posed by the data failing to meet those quality characteristics.
    4. Format your analysis report as a Microsoft Worddocument.
    5. Format your citations according to APA guidelines.

      Submit your assignment.

your assignment.

 
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Psychotherapy With Individuals

In a 1- to 2-page paper, address the following:

  • 1. Briefly describe how cognitive behavioral therapy (CBT) and rational emotive behavioral therapy (REBT) are similar.
  • 2. Explain at least three differences between CBT and REBT.
  • 2 b. Include how these differences might impact your practice as a mental health counselor.
  • 3. Explain which version of cognitive behavioral therapy you might use with clients and why.
  • Support your approach with evidence-based literature.

Note: The College of Nursing requires that all papers submitted include a title page, introduction, summary, and references. The Sample Paper provided at the Walden Writing Center provides an example of those required elements All papers submitted must use this formatting.

minimum of 3 references  

Wheeler, K. (Ed.). (2014). Psychotherapy for the advanced practice psychiatric nurse: A how-to guide for evidence-based practice (2nd ed.). New York, NY: Springer Publishing Company.

  • Chapter 8, “Cognitive Behavioral Therapy” (pp. 313–346)
 
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Discussion

Research a recent ethics scandal using Danforth Library resources. Discuss the following:

  1. Company background(STARBUCKS).
  2. Conditions that gave rise to the unethical business strategies and behavior.
  3. Overview of the costs to the company(STARBUCKS) resulting from the company’s(STARBUCKS) business ethics failure.
  4. Two ethical principle recommendations to put into practice.
  5. Incorporate our coursework from this week into your initial post.

Your initial response to the discussion question should be 250-300 words. You must have at least one course and one non-course scholarly/peer reviewed source in your initial posting. Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post.

https://youtu.be/MiIv5u59qPs

 
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Marketing

Competency

Create professional documents for presenting research, analysis, and business strategy recommendations.

Scenario

You work at a small startup company and recently began an informal competition among a few of your co-workers counting your daily steps. The program went well. It was a great team building exercise and others in your company seemed interested in participating. You decided that you wanted to turn this into a formal company-wide initiative.

In your investigation you found information about other companies that not only had similar programs, but that they had fully developed wellness programs. Further, your investigation revealed the benefits for both employees and employers. For employees, you found that those who participate enjoy reduced healthcare costs and a sense of engagement in the workplace. The benefits to employers include things like reduced workers compensation claims, lower absenteeism and higher overall productivity.

As a result, you determined that all could benefit from not just a ‘step’ program, but a formalized wellness program. You then distributed a very brief survey to determine the level of interest and what aspects of wellness your coworkers showed interest. You distributed a survey to all employees (30) and the results of your survey are displayed below:

Would you participate in a wellness program?

Rate your level of interest in the following wellness topics

1 = least interested 5= very interested

Weight management

Nutrition

Stress management

Yes

5

5

3

Yes

3

3

5

No

1

1

5

Yes

3

5

5

No

1

1

5

Yes

5

5

3

No

1

1

1

Yes

3

3

5

No

1

1

1

Yes

2

3

3

Yes

3

3

3

Yes

5

5

5

No

1

1

1

Yes

5

5

5

Yes

3

3

4

No

1

1

1

Yes

4

3

2

Yes

3

4

5

At first glance it looks as though there is a strong interest in implementing a company-wide wellness program, but you also see a couple of other interesting things in the data. You have decided to use the data you have gathered and present it to senior management to persuade them that a wellness program will benefit everyone.

Instructions

You have decided the best way to approach senior management about your idea is through an executive summary. In your document you should include information you found in your initial investigation, such as cost savings and higher productivity levels at companies with wellness programs. It should also highlight the key findings of your research, as you realize senior management is very busy and will not be interested in a long detailed document.

  • Write an introductory paragraph that includes the following:
    • The three most interesting findings from your survey.
    • Cite one external source that describes benefits of wellness programs for employers.
    • Describe the data analysis techniques used to interpret your data.

Be sure to include the method you used.Create an infographic that includes charts, graphs, or tables to display the three most interesting findings you mention above. Each graphic display should be accompanied by a brief text description of the data and why it is important. Also, include two relevant external sources.

 
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Portfolio Assignment

Portfolio Assignment

Portfolio Project: This week discuss a current business process in a specific industry.  Note the following:

-The current business process itself.

-The industry the business process is utilized in.

After explaining the current situation, take the current learning from the course and:

• Explain a new technology that the business should deploy.  Be specific, don’t only note the type of technology but the specific instance of technology.  (For example, a type of technology is smart automation a specific type of automation is automated light-dimming technology).

• Note the pros and cons of the technology selected.

• Note various factors the business should consider prior to deploying the new technology

 
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