• Centers on a specific issue “Where [You]’re From.”
  • Shares an effective response to the problem (or some aspect of the problem).
  • Explains a point of disagreement with your position or understanding that you found through research.
  • Explains your response to that disagreement.

After writing your rough draft, revise it so that it reflects the qualities of an effective essay, including those you and your peers shared in your Roll Call Post. Think about how you’ll –

  • Introduce and conclude your essay.
  • Focus on a primary issue throughout the essay.
  • Organize your ideas in the body of the essay.
  • Write an essay that’s clear, logical, and impactful for the reader.
  • Cite the ideas of outside authors.
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one page,

Choose a brand with at least 4 elements. Brand elements (name, logo, character, packaging, slogan, jingle, url). and list each brand element, including packaging. Next, identify which of the 6 selection criteria each element satisfies.

How to choose Branding Elements to build Brand Equity

There are 6 integral criteria for choosing your brand elements:

1) Memorability

2) Meaningfulness

3) Likability

4) Transferability

5) Adaptability

6) Protectability

1. Memorability: Brand elements that help achieve a high level of brand awareness or attention to the brand, in turn facilitate the recognition and recall of a brand during purchase or consumption.

2. Meaningfulness: Here a marketer needs to ensure that brand elements are descriptive and suggesting something about the product category of the brand. This is important to develop awareness and recognition for the brand in a particular product category.

Secondly, the brand elements also need to have a persuasive meaning and suggest something about the particular benefits and attributes of the brand. This is necessary for defining the positioning of the brand in a particular category.

3. Likability: Brand Elements need to be inherently fun, interesting, colourful and not necessarily always directly related to the product.

A memorable, meaningful and likable brand element makes it easier to build brand recognition and brand equity, thus reducing the burden on the marketer and thereby reducing the cost of marketing communications.

The above 3 criteria constitute the ” Offensive Strategy” towards building brand equity

4. Transferability: is the extent to which brand elements can add brand equity to new products of the brand in the line extensions. Another point, a marketer needs to keep in mind is that the brand element should be able to add brand equity across geographical boundaries and market segments. For example, brand names like “Apple”, “Blackberry” represent fruits the world over, thus as a brand name it doesn’t restrict brands and product extensions.

5. Adaptability: Consumer opinions, values and views keep changing over a period of time. The more adaptable and flexible brand elements are the easier it is to keep up changing and up to date from time to time to suit the consumers liking and views. For example, Coca -Cola has been updating it’s logo over the years to keep up with the latest trends, fashions and opinions.

6. Protectability: the final criteria in choosing a brand element is that it should be protectable legally and competitively. Brand elements need to be chosen in such a way, that they can be internationally protected legally, legally registered with legal bodies. Marketers need to voraciously defend their trademarks from unauthorized competitive infringements.

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Write a 175- to 265-word response to the following:

  • What are some of the ethical and social implications of predictive informatics in health care?
  • Is predictive informatics that uses genomics racist, sexist, or homophobic? Defend your answer using course and industry sources.
  • How can genomics and data analytics change how healthcare and coverage could be approached?
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Prepare a 2-4 pages report (12-point, double spaced, 1” margins T/B/L/R). Discuss key learning points for 2 guest speakers (John Avery and Shash Hegde) and explain how these fit (or not) with our Technology Strategy class so far. Use the class discussion slides (Weeks 1-7) and incorporate topics discussed in class slides that would correlate with the guest speakers discussion.

*I attached John Avery’s and Shash Hegde’s slides below in attachements.

*I also posted the class slides (Weeks 1-7) as well, so you can reference the class discussions and incorporate into the paper too.

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Blog #4

  • Identify and describe the three ways emotional facial expressions can be intentionally manipulated according to Ekman & Friesen
  • What does Darwin’s inhibition hypothesis state? According to Ekman, what is a microexpression and when does it occur? How do these two concepts seem related?
  • What did the authors conclude about emotional leakage in the face?
  • What did the authors conclude about inconsistent emotional displays during emotion falsification – are they microexpression and what does this conclusion tell us about the future of lie detection?


see the attachment for the reading

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Create a PowerPoint presentation of 15-20 slides (slide count does not include title and references slide) describing the chosen community interest.

*Nursing Community*

Include the following in your presentation:

  1. Description of community and community boundaries: the people and the geographic, geopolitical, financial, educational level; ethnic and phenomenological features of the community, as well as types of social interactions; common goals and interests; and barriers, and challenges, including any identified social determinates of health.
  2. Summary of community assessment: (a) funding sources and (b) partnerships.
  3. Summary of interview with community health/public health provider.
  4. Identification of an issue that is lacking or an opportunity for health promotion.
  5. A conclusion summarizing your key findings and a discussion of your impressions of the general health of the community.
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English Writting Assignment!

Topic of the assignment: Driving a car is an important responsibility.


1- Being safe under weather condition.

2- Getting to destination on time.

3- start being a free when you are young adult.

Thesis Statement:

You should come up with it

The essay must be 5 different paragraphs

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400- 600 words

Part 1

For this Discussion Board assignment, complete the following:

  • Based upon the network that you have selected to study this term ( Communication sector), explain whether it is a scale-free or small-world network. Your network will not be both. Start with understanding how these each operate and how they differ. Identify your network, and answer the following:
    • Is your network scale free or small world? How do you know? Which principles of scale-free or small-world networks apply to your selected network and the interdependencies between and among its assets, nodes, and links?
    • Is your network also a cascading network? Specifically, why do you believe it is or is not?
  • How does understanding the difference between scale-free and small-world networks help to plan protective measures more successfully?
    • How can understanding your type of network potentially impact your vulnerability and risk analyses?
    • Provide at least 2 examples of how understanding your network better in this respect helps you understand potential vulnerabilities and defend against them.

Part 2

On August 1, 2007, the I-35W Bridge in Minneapolis, Minnesota collapsed, killing 13 people and injuring 121. The U.S. Fire Administration, an entity within the Federal Emergency Management Agency (FEMA), produced a technical report covering the response, recovery activities, and lessons learned regarding this catastrophic event.

This report is available for download by clicking here.

Under the M.U.S.E. offerings for this Phase, look for the item titled “FEMA Report on MN Bridge Collapse.” Review and study this presentation before answering the following questions. You may also conduct external research, but if you do, be sure to select professional source documents such as FEMA after action reports, engineering records, and lessons. Be sure to answer the following questions:

  • What potential vulnerabilities can be associated with the I-35W bridge collapse?
    • Consider this type of list an organized form of brainstorming. Think of vulnerabilities as gaps in security or protection, structural flaws, or the likelihood of something bad happening. Do not limit the list of vulnerabilities at first; it can be reduced to the most likely or most potentially costly items at a later time.
  • How does the environment impact which vulnerabilities are most likely or even possible?
    • As you contemplate potential vulnerabilities, use the 360-degree analysis this course continues to reinforce. Notice how the vulnerabilities expand, contract, change, or are eliminated based on various changing conditions. In this case, such a view should include assessing environments comprised of natural, manmade, and combined conditions. For example, think about the time of day and time of year it was when the bridge collapsed. An example question might be: Does the season impact the degree or depth of a vulnerability to this bridge? Or, how much greater might the loss of life had been if the collapse occurred in the winter?
  • Based on the list of potential vulnerabilities, what potential costs or consequences might result from each?
    • After listing the vulnerabilities and questions, reduce the list to the most likely possibilities, and consider the potential costs or consequences of each vulnerability. Again, think in a 360-degree way of what might constitute costs or consequences. Do not get stuck on what the actual outcome resulted in, but also consider how much worse or how differently it might have turned out.
  • How do you select the most likely vulnerabilities from a list of many?


U.S fire administration releases report on I-35W bridge collapse in Minneapolis. (2008). Retrieved from U.S. Fire Administration Web site: http://www.usfa.fema.gov/downloads/pdf/publication…

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For this assignment, you will first review the following case study:

A textile manufacturer is closing its North Carolina plant and moving the production of its products to a developing nation in Southeast Asia. The primary reason for the move is because the lower labor cost will allow the organization to benefit from the new location.

Proponents of the decision laud the move as a means to save the organization by taking advantage of the free market and finding cheaper methods of producing the company’s goods.

Opponents of the decision state that a trust existed between the company and the employees and that a breach of trust will occur due to this decision. Additionally, opponents cite recent findings that contractors in the Southeast Asia region, where the company is moving, have been cited for utilizing child labor and failing to provide working conditions equivalent to those in the United States.

Officials in the Southeast Asia region have answered the criticisms of the use of child labor by pointing out that oftentimes children are the only individuals in a family who are capable of working, and to deny them that opportunity would create even greater hardships on the already desperately poor population.

Next, review the article by Peslak (2005), and reflect on what you have learned about deontological (actions focused) and teleological (consequences focused) frameworks.

Peslak, A. R. (2005). An ethical exploration of privacy and radio frequency identification. Journal of Business Ethics, 59(4), 327-345. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=https://search-proquest-com.libraryresources.columbiasouthern.edu/docview/198203994?accountid=33337

For this assignment, you will now write a paper that discusses whether this move discussed in the case study is ethical from the perspective of ONE of the following stakeholders:

  • workers in North Carolina,
  • stockholders (owners), or
  • workers in Asia.

Utilize the CSU Online Library to locate two sources to use as references to support your paper. Your paper should be two to three pages in length.

Be sure to include the rubric elements from the guidelines below:

  • The analysis should present an insightful and thorough discussion with strong arguments and evidence.
  • The content should be highly relevant and informative while remaining on topic.
  • Accuracy and close attention to detail should be clearly evident in all parts of the assignment.
  • The writing should be clear and concise with proper sentence structure, grammar, and punctuation, and it should be free from spelling errors.
  • The number of sources should meet or exceed assignment requirements, and all sources should be academically credible and properly cited using APA formatting.
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Assignment 2: Final Report

This assignment is aligned to this course outcome:

  • Apply macroeconomic concepts to current and personal economic events and decisions.

In addition to writing about macroeconomic concepts, it’s equally important to be able to convey your understanding of these concepts by communicating them to others. In the workplace you might do this by writing briefs (like you did for Assignment 1), creating presentations, or writing reports for your manager or team. An example final report and optional template are provided below.

For this Final Report assignment, you can build off your previous economic brief and selected industry from Assignment 1, or you can select another industry such as Finance and Insurance, Health Care, or Manufacturing, and examine one of the macroeconomic indicators or policies below:

  • GDP growth
  • Unemployment rates
  • Inflation rates
  • Interest rates
  • Imports and exports
  • Government fiscal policy and issues related to taxation, government spending, and budget deficits
  • FED (central bank) monetary policy and issues related to the FED’s mission to stabilize the economy

Example Final Report, Assignment 2 Template, Strayer Writing Standards

  1. Review an example final report.
  2. Use the optional template to help you get started.
  3. Review the Strayer Writing Standards. (See Instructions below.)


Use Microsoft Word to prepare a Final Report that is a minimum of two to three (2-3) pages long in which you:

1. Introduce your selected industry with a brief one-paragraph introduction. Refer to the NAICS (North American Industry Classification System) to review the details about your industry.


2. Assess your selected industry’s relative size and growth rate in the economy.

These macroeconomic resources will help you find the size and growth rate of your industry in the U.S. economy and/or relative to GDP:

Real GDP – Select Section 1, then table 1.1.6 (select MODIFY to change the year range and frequency). Data is from Bureau of Economic Analysis (bea.gov).


% Change in Real GDP – Select Section 1, then table 1.1.1 (select MODIFY to change the year range and frequency). Data is from Bureau of Economic Analysis (bea.gov).

GDP by Industry – Steps:

1. Select “Interactive Data.”
2. Select “Industry Data Tables.”
3. Select “Begin Using the Data.”
4. Select “Gross Output by Industry.”
5. Select “Real Gross Output by Industry (A) (Q).”
6. Select “Quarterly” or “Annual.”
7. Select “Next Step.” Data is from Bureau of Economic Analysis (bea.gov).

% Change in GDP by Industry – Steps:

1. Select “Interactive Data.”
2. Select “Industry Data Tables.”
3. Select “Begin Using the Data.”
4. Select “Gross Output by Industry.”
5. Select “Percent Changes in Chain-Type Quantity Indexes for Gross Output by Industry (A) (Q).”
6. Select “Quarterly” or “Annual.”
7. Select “Next Step.” Data is from Bureau of Economic Analysis (bea.gov).

3. Identify one newsworthy macroeconomic indicator or policy (e.g., GDP, unemployment, inflation rates, interest rates, government taxation and spending decisions, and/or FED decisions) that the industry should monitor and explain why it’s important and how it might impact your selected industry.

These resources are available to help you measure and track macroeconomic indicators and outcomes of macroeconomic policies.You’ll use one or more depending on the macroeconomic indicator selected.

Unemployment ratesData is from Bureau of Labor Statistics (bls.gov).

Inflation rates as measured by the Consumer Price Index (CPI). Data is from Bureau of Labor Statistics (bls.gov).

% Change in Real Exports and Imports – Select Section 4, then table 4.2.1. (Select MODIFY to change the year range and frequency.) Data is from Bureau of Economic Analysis (bea.gov).

Government receipts, expenditures, and savings – Select Section 3, then table 3.1 for total government and table for 3.2 for federal government. (Select MODIFY to change the year range and frequency.) Data is from the Bureau of Economic Analysis (bea.gov).

FED Funds Interest Rates. Data is from Trading Economics (tradingeconomics.com). https://tradingeconomics.com/united-states/interes…

4. Describe a recent trend in the macroeconomic indicator or policy. Include a graph, chart, or table that illustrates the observed trend.

5. Summarize how you think this industry will perform in the future. Provide support for your rationale.

6. This course requires use of Strayer Writing Standards (SWS). The format is different compared to other Strayer University courses. Please take a moment to review the SWS documentation for details. (Note: You’ll be prompted to enter your Blackboard login credentials to view these standards.)

    • Your brief should include a cover page.
    • Your brief should be a minimum of two to three (2-3) pages in length (not including the cover page), double-spaced, 12-point font.
    • Your report should include a minimum of two (2) references/citations in the text.
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