Look at the file that I upload, case 1, named Amazon Fire Kindle Case, read the whole case carefully and seriously, and analyze this case from the perspective of an Company analyst, Identifies the strategic groups within the industry market. Who are the major competitors and what is the company’s position relative to those competitors? Also, review the market of current and potential customers for the industry. What is important for customers in this market? What appeals might be used to attract consumers within the market? Study the targeted customer base and strategies used to build customer relationships. What strategies are currently being used? What customer relationship strategies would you recommend?


format: Write your deliverables in a word document first AND save it. Then, copy and paste your document in the appropriate discussion area. Deliverables must be 1.5-2 pages in length and have at least one academic source–12 inch font Times New Roman–double spaced. You need add reference.


 
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