Due Week 9, worth 200 points

Business managers use written communication every day. Opportunities for written communication in the business world include everything from reports, memos, and documentation to emails, instant messaging, and social media. Effective written communication can help build and grow business relation-ships, accelerate results, solicit input and feedback, and rally personnel toward shared goals. Your ability to write messages that are clear and concise, while positioned strategically and presented professionally, will distinguish you in your field.

In this assignment, you will develop a written communication for the challenge or opportunity scenario you have identified. The written message needed to fulfill this assignment will depend on your scenario.


Compose a written communication based on your Strategic Communications Plan.


  1. Develop Your Written Communication
  1. State your key message clearly
  1. Do not “bury the headline” — the main point should be presented directlyYour key message must be clear and concise
  • Provide the necessary information and build credibility
  1. Provide an appropriate amount of background information for the audience, given the type of communication
  1. Get to the point without unnecessary verbiage
  1. Build your position as an expert or trusted colleague
  • Support your key message with three or four supporting points/reasonsSupporting points should be appropriate for the context and needs of the audienceReasons should be compelling and relevant
  • Employ either the Consult/Join or Tell/Sell techniques
  • Clearly relay to the audience an actionable request
  • Write Professionally
  1. Communication should be clear and concise
  • Communication should build logically
  • Sentences should flow smoothly, using appropriate transitions and varying sentence structure
    • Employ appropriate formatting for ease of reading and clarity of message (headers, bullet points, etc.)
  • Demonstrate Professional Presence
  1. Be authentic and genuine in your communication
  • Use the appropriate tone and vocabulary for your audience
  • Establish rapport to connect with your audience and

grow the relationship


  • Channel and Style
  1. Explain why you chose the specific channel you used for the written communication
    1. Explain what style you employed in your written communication and why (Sell/Tell or Consult/Join)
  2. Use Feedback to Refine Your Communication
  1. Describe or list the feedback you received on your written communication from the week 5 Discussion Board
  • Explain how you used the feedback to revise and improve your message

This course requires use of Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.

Criteria   Unacceptable   Fair   Proficient   Exemplary
  Below 70% F   70-79% C   80-89% B   90-100% A
1. Develop Your   The author   The author’s   The author’s   The author’s
Written   does not   key message   key message   key message
Communication   include or   is reasonably   is sufficiently   is clear and
Weight: 25%   does not state   clear and   clear and   concise. Three
    clearly and   concise, and   concise, and   or four sup-
    concisely, the   offers one or   three or four   porting
    key message.   two support-   supporting   reasons are
    The author   ing reasons. A   reasons are   compelling,
    does not offer   minimal   sufficiently   appropriate,
    or offers   amount of   compelling,   and relevant.
    insufficient   necessary   appropriate,   All necessary
    support for   information is   and relevant.   information
    the key mes-   provided.   The author   has been
    sage.   Some attempt   provides a   provided and
    The author   has been   moderate   successfully
    does not   made to build   amount of   builds
    provide all   credibility.   necessary   credibility.
    necessary   The request   information   The request
    information or   made of the   and makes a   made of the
    fails to build   audience is   reasonable   audience is
    credibility.   fairly clear, but   attempt to   thoroughly
    The request   may not be   build credibili-   clear and
    made of the   actionable.   ty.   easily
    audience is       The request   actionable.
    unclear, or       made of the    
    action cannot       audience is    
    be taken       sufficiently    
    based on the       clear and is    
    communica-       actionable.    
2. Write   The written   The written   The written   The written
Professionally   communica-   communica-   communica-   communica-
Weight: 20%   tion is not   tion is some-   tion is profes-   tion is highly
    satisfactorily   what profes-   sional. It is   professional.
    professional.   sional. It is   mostly clear   It is complete-
    It is unclear   fairly clear   and/or con-   ly clear and/or
    and/or not   and/or con-   cise, and is   concise, and is
    concise, and is   cise, and is   presented in a   presented in a
    presented in   presented in a   mostly logical   thoroughly
    an illogical   fairly logical   order. Sen-   logical order.
    order. Sen-   order. Sen-   tences flow   Sentences
    tences do not   tences flow   easily through-   flow easily
    flow easily   easily through-   out most of   throughout the
    throughout the   out some of   the document.   entire docu-
    document.   the document.   Formatting   ment.
    Insufficient   Formatting   techniques are   Formatting
    formatting has   has been used   mostly consis-   techniques are
    been used to   to make the   tent and   consistent
    make the   document   aligned with   throughout,
    document   easier to read   best practices   utilize best
    easier to read   and under-   for the type of   practices for
    and under-   stand, but the   business   the type of
    stand and   formatting is   writing and   business
    business   applied incon-   help the   writing, and
    formatting   sistently and   reader quickly   help the
    standards are   does not   understand   reader quickly
    not imple-   consistently   the message.   understand
    mented.   use best prac-       the message.
        tices for the        
        type of busi-        
        ness writing        
        that it is.        
3. Demonstrate   Does not   Demonstrates   Demonstrates   Demonstrates
Professional   demonstrate,   a passable   a moderate   a high level of
Presence   or demon-   level of profes-   level of profes-   professional
Weight: 15%   strates incom-   sional pres-   sional pres-   presence.
    pletely, a level   ence.   ence.   The written
    of profession-   The written   The written   communica-
    al presence.   communica-   communica-   tion has an
    The written   tion has a   tion has an   authentic
    communica-   fairly authen-   adequately   voice, uses an
    tion lacks an   tic voice, uses   authentic   appropriate
    authentic   a somewhat   voice, uses a   professional
    voice, uses an   appropriate   mostly appro-   tone for the
    inappropriate   professional   priate profes-   type of com-
    tone for the   tone for the   sional tone for   munication,
    type of com-   type of com-   the type of   and employs
    munication,   munication,   communica-   contextually
    and contains   and employs   tion, and   appropriate
    inappropriate   contextually   employs con-   vocabulary
    vocabulary in   appropriate   textually   that helps to
    context. Docu-   vocabulary   appropriate   build confi-
    ment does not   that attempts   vocabulary   dence in the
    help to build   to build confi-   that helps to   author while
    confidence in   dence in the   build suffi-   maintaining
    the author   author while   cient confi-   clarity for the
    while main-   maintaining   dence in the   audience.
    taining clarity   clarity for the   author while    
    for the   audience.   maintaining    
    audience.       clarity for the    
4. Channel   The student   The student   The student   The student
and Style   does not   satisfactorily   adequately   fully describes
Weight: 15%   describe their   describes their   describes their   and makes a
    channel and   channel and   channel and   highly logical
    style choice or   style choice. It   style choice   and sound
    does so inef-   may lack   rationale. It is   channel and
    fectively.   some clarity   mostly logical   style choice
        or sound   and sound.   decisions that
        reasoning to       are fully
        support the       explained and
        decision.       supported.
5. Use Feedback   The student   The student   The student   The student
to Refine Your   does not   satisfactorily   adequately   accurately
Communication   describe   describes or   describes or   describes or
Weight: 15%   feedback   lists feedback   lists feedback   lists feedback
    received.   received.   received.   received.
    The student   The student   The student   The student
    does not   partially   sufficiently   fully explains
    explain how   explains how   explains how   how feedback
    feedback was   feedback was   feedback was   was used to
    used to revise   used to revise   used to revise   revise and
    and improve   and improve   and improve   improve the
    the written   the written   the written   written com-
    communica-   communica-   communica-   munication.
    tion.   tion.   tion.    
6. Write in a   Writing does   Writing is   Writing could   Writing is
professional   not meet   satisfactory.   be improved,   excellent.
manner using   minimal stan-   Professional   but meets   Tone is profes-
proper   dards.   tone is devel-   acceptable   sional and
grammar,   Tone is not   oping.   standards.   sophisticated.
mechanics,   professional.   Shows moder-   Tone is profes-   Shows logic,
spelling, and   Communica-   ate logic,   sional.   clarity, and
formatting.   tion is wholly   clarity, and/or   Shows logic,   consistent
Weight: 10%   lacking in   consistent   clarity, and   formatting.
    logic, clarity,   formatting.   consistent   Contains no
    and/or consis-   May contain   formatting.   spelling,
    tent format-   more than a   May contain   mechanical, or
    ting.   few spelling,   few or no   grammatical
    Contains   grammar,   spelling,   errors, and
    many spelling,   mechanical, or   mechanical,   formatting
    mechanical,   formatting   and/or gram-   meets
    formatting,   errors.   matical errors.   standards.
    and/or gram-       There may be    
    matical errors.       a small    
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