1.In the video, The Role of Market Research (Links to an external site.), Jeff Hawkins describes how marketing research did (and didn’t) help him identify market opportunities and problems. Use Table 1.1 to suggest a category of marketing research that could support the marketing efforts of a product of your choice. Why do you think this research would be useful?
2. Read the Insights Association’s MRA Code of Marketing Research Standards (Links to an external site.). Discuss how some of the practices described in the text violate this code of ethics. Why would a firm violate the code of ethics?
Textbook: Burns, A. C. & Bush, R. F. (2012). Basic marketing research using Microsoft Excel data analysis (3rd ed.). Retrieved from https://redshelf.com