According to the case studies in the textbook, assess either MARS, incorporated OR The University of California using the Balanced Scorecard approach.
Be sure to (1) address at least one KPI including hypothetical goal, measure and target for each of the four perspectives (financial, customers, etc.) in tabular format and (2) draw or sketch out a dashboard for your scorecard. Include a brief narrative (at least two sentences) explaining your specific scorecard as it relates to the organization.
List of instructions:
- You must use scholarly, peer-reviewed articles. (A peer-reviewed article is one that has “been evaluated by several researchers or subject specialist in the academic community prior to accepting it for publication” and is “also known as scholarly or refereed.”)
- Paper written for this course within the School for Computer and Information Sciences must follow the American Psychological Association (APA) writing style.
- 12-point Times New roman font.
You might want to review the below video first.