This course has major project assignments due in Week 3 and Week 5. It will take more than a week’s effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due.

Channels of Distribution:

This week we will discuss the aspects of distribution when launching your new V Fusion. See this link for more information.

As you consider distribution, address the following items:

  • Is distribution an important element of the marketing mix?
  • What value does it add to the product?
  • Describe one of the three major distribution strategies with an example.
  • Discuss whether that strategy is successful including your rationale.
  • Provide a real life example of channel conflict and discuss why the conflict may exist.

Submission Details:

  • Submit your answers in a 3- to 4-page Microsoft Word document.
  • Name your document SU_MKT2010_W4_LastName_FirstInitial.doc
  • Submit your document to the Submissions Area by the due date assigned.
  • Cite any sources you use in APA format on a separate page.
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