This course has major project assignments due in Week 3 and Week 5. It will take more than a week’s effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due.
Channels of Distribution:
This week we will discuss the aspects of distribution when launching your new V Fusion. See this link https://www.campbells.com/v8/ for more information.
As you consider distribution, address the following items:
- Is distribution an important element of the marketing mix?
- What value does it add to the product?
- Describe one of the three major distribution strategies with an example.
- Discuss whether that strategy is successful including your rationale.
- Provide a real life example of channel conflict and discuss why the conflict may exist.
- Submit your answers in a 3- to 4-page Microsoft Word document.
- Name your document SU_MKT2010_W4_LastName_FirstInitial.doc
- Submit your document to the Submissions Area by the due date assigned.
- Cite any sources you use in APA format on a separate page.