Purpose of Assignment

Starting a new, international business venture requires creativity, planning, financing and marketing among the key ingredients for a successful undertaking. Additionally, the different risk analyses that are obligatory of a start-up are equally important for a flourishing company. By putting all of these success factors in motion, the student should have all of the information considered necessary for a winning venture.

Assignment Steps

Resources: Suggested but not required: Abbott, Riley J. (2015). PESTEL Analysis for Students. London, UK: Science and Management Press of London.

Search the Internet for vendors who sell this book or inquire about it with a local library.

Use selected company, country and product in attachment for a global business venture. (SEE ATTACHED FILE)

Conduct a regional, country risk, and organization and product or service analyses of your new global venture.

Prepare a minimum 1,050-word analysis to address the following:

  • Region Analysis – Please note the Region Analysis and Country Analysis are not the same thing. The Regional Analysis refers to the larger geographic region in which your country is located. For example, if your chosen country is Germany, the ‘Region Analysis’ will be conducted for the larger European region as Germany is geographically and economically connected to Europe. Please contact your instructor for further questions.
    • Regional alliances and economic integration
    • Physical environment and its effect on trade
    • Political stability
    • Economic conditions
    • Finance options available
    • Social, health, and environmental conditions
    • Terrorism threats
  • Country Risk Analysis
    • Political and legal stability
    • Economic conditions
    • Finance options available
    • Physical environment and distribution channels
    • Social, health, and environmental conditions
    • Cultural and ethical considerations
  • Organization and Product or Service Analysis
    • Description of your organization
    • Legal structure of organization
    • Market analysis
    • Description of product to meet the need

Format your assignment consistent with APA guidelines.
Include at least 2 peer reviewed Resources and in-text citation.

 
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