Create 4 ad concepts – one 30 second video script, one display ad, one social ad, and one search ad – aimed at persuading voters to support your chosen candidate or issue. This includes messaging and imagery for the page these ads click through to. Remember there are character limitations for ad copy so keep this in mind when drafting your ad copy. Draft script that includes imagery and language for video. Imagery and call to action for both display and social ads, including Text, Headline, and Link Description for Facebook ads. Feel free to create ads and provide screenshots. You can use AdParlor to create mockups of Twitter and Facebooks ads.

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