Question 1

Part 1

Why is it important for a brand to segment your customers? Should all customers be treated the same?

Part 2

What should a brand consider when developing and/or introducing a new product to the market? 

Question 2

Part 1

What is a “brand”? Why is it important for companies to establish a brand identity? 

Part 2

How would a company differentiate itself when offering services? What are the (4) I’s of service? 

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