Chapter 35: ERM at Malaysia’s Media Company Astro: Quickly Implementing ERM and Using It to Assess the Risk-Adjusted Performance of a Portfolio of Acquired Foreign Companies.  

1. Identify some reasons why risk management practices might not take off and/or be embedded effectively in an investee company.
2. Who should participate in the ERM process to ensure successful implementation of this ongoing program? 
3. What should the CEO’s role be for the successful implementation and ongoing performance of an ERM process?  

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