Resources: Week 5 readings and videos
Choose a product or service from these examples:
- Fast food
- Class of consumer product
- Personal care
Research the Internet to analyze how that product or service has been advertised.
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:
- Who determines ethical standards for advertising? Draw upon and cite course material. (10 points)
- In what ways has advertising affected American culture? Draw upon and cite course material. (10 points)
- What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works. Draw upon and cite course material. (20 points)
- Discuss some of the critical issues that may arise from the following areas. Draw upon and cite course material (20 points):
- Children and advertising
- Advertising in schools
- Health and advertising
- Political advertising
- Find one example of a commercial that strikes you as particularly creative and appealing and address (20 points):
- What are the elements that are unusual?
- What is the target group of the commercial?
- How does the commercial appeal to consumers?
- Why do you believe this commercial to be effective in brand name recognition?
- How are ethical standards met (or pushed to their limits)?
- Illustrate your findings with specific examples.
Format your presentation appropriately – PowerPoint presentations should not be “walls of text.” Use proper aesthetics throughout:
- (Web search “best practices in powerpoint design” if you need help)
- Walls of text are a particular problem. If you have lots to say, put it in the speaker’s notes rather than writing it all out on a slide.
- Each slide should have a relevant (and copyright-free) image.
Incorporate these guidelines:
- Be sure to fully address each of the bullet points indicated above.
- The purpose of your presentation is to demonstrate the application of the knowledge you have gained in this week’s materials by applying that knowledge to a real-world example. As such, it should engage heavily with course theory, materials, and language. Cite them where you use them.
- Your presentation should include an appropriate introduction slide that previews your main points.
- Your presentation should include an appropriate conclusion that slide that reviews your main points.
- Your presentation should have proper mechanics including spelling, grammar, and appropriate use of APA citation style and references.
- Special note on spelling: EACH error that a spellchecker would have caught will cost you an EXTRA 1% off of your possible points on the presentation. PROOFREAD AND SPELLCHECK.
- Your presentation should be entirely your own original work, except where specifically indicated otherwise by the use of citations.