Please read instructions carefully and rubric

Option #1: SWOT and PEST Analysis

For this assignment you will compare and contrast, as well as assess, the usefulness of SWOT and PEST analyses, which are frequently used by healthcare organizations in their strategic planning efforts. Your paper is expected to describe both tools briefly and explain how each is used in formulating strategy. In addition, your paper must describe the strengths, limitations, and challenges of each.

Your paper should be 3-4 pages in length, not including the title and reference pages, and conform to CSU-Global Guide to Writing and APA (Links to an external site.)Links to an external site.. Include at least three current scholarly references (e.g., peer-reviewed articles) in addition to the course textbook.

CT 90 point Rubric Mod2

CT 90 point Rubric Mod2

CriteriaRatingsPts

This criterion is linked to a Learning OutcomeRequirements

20.0 to >16.0 pts

Meets Expectation

Includes all of the required components, as specified in the assignment.

16.0 to >12.0 pts

Approaches Expectation

Includes most of the required components, as specified in the assignment.

12.0 to >8.0 pts

Below Expectation

Includes some of the required components, as specified in the assignment.

8.0 to >0 pts

Limited Evidence

Includes few of the required components, as specified in the assignment.

20.0 pts

This criterion is linked to a Learning OutcomeContent

20.0 to >16.0 pts

Meets Expectation

Demonstrates strong or adequate knowledge of the materials (e.g., SWOT and PEST or Five Forces Framework and Strategic Industry Map); correctly represents knowledge from the readings and sources.

16.0 to >12.0 pts

Approaches Expectation

Some significant but not major errors or omissions in demonstration of knowledge.

12.0 to >8.0 pts

Below Expectation

Major errors or omissions in demonstration of knowledge.

8.0 to >0 pts

Limited Evidence

Fails to demonstrate knowledge of the materials.

20.0 pts

This criterion is linked to a Learning OutcomeCritical Analysis

20.0 to >16.0 pts

Meets Expectation

Provides a strong critical analysis and interpretation of the information given about the maps/analyses.

16.0 to >12.0 pts

Approaches Expectation

Some significant but not major errors or omissions in analysis and interpretation.

12.0 to >8.0 pts

Below Expectation

Major errors or omissions in analysis and interpretation.

8.0 to >0 pts

Limited Evidence

Fails to provide critical analysis and interpretation of the information given.

20.0 pts

This criterion is linked to a Learning OutcomeSources

10.0 to >8.0 pts

Meets Expectation

Cites and integrates at least three credible sources as specified in description.

8.0 to >6.0 pts

Approaches Expectation

Cites and integrates two credible sources as specified in description.

6.0 to >4.0 pts

Below Expectation

Cites and integrates one credible source as specified in description.

4.0 to >0 pts

Limited Evidence

Cites and integrates no credible sources.

10.0 pts

This criterion is linked to a Learning OutcomeDemonstrates college-level proficiency in organization, grammar and style.

10.0 to >8.0 pts

Meets Expectation

Project is clearly organized, well written, and in proper format, as outlined in the assignment. Strong sentence and paragraph structure; few errors in grammar and spelling.

8.0 to >6.0 pts

Approaches Expectation

Project is fairly well organized and written and is in proper format, as outlined in the assignment.

6.0 to >4.0 pts

Below Expectation

Project is poorly organized; does not follow proper paper format.

4.0 to >0 pts

Limited Evidence

Project is not organized or well written and is not in proper paper format. Poor quality work; unacceptable in terms of grammar and spelling.

10.0 pts

This criterion is linked to a Learning OutcomeDemonstrates proper use of APA style

10.0 to >8.0 pts

Meets Expectation

Project contains proper APA formatting, according to the CSU-Global Guide to Writing and APA, with no more than one significant error.

8.0 to >6.0 pts

Approaches Expectation

Few errors in APA formatting, according to the CSU-Global Guide to Writing and APA, with no more than two to three significant errors.

6.0 to >4.0 pts

Below Expectation

Significant errors in APA formatting, according to the CSU-Global Guide to Writing and APA, with four to five significant errors.

4.0 to >0 pts

Limited Evidence

Numerous errors in APA formatting, according to the CSU-Global Guide to Writing and APA, with more than five significant errors.

10.0 pts

Total Points: 90.0

 
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