How to answer questions on a guest speaker

This assignment has two parts

Laura Howell, Executive Director of the Bologna Performing Arts Center (BPAC) and Arts Education Coordinator, will be the guest speaker in class. She is a native of North Carolina who came to the Mississippi Delta as a Teach for America Corp member. She taught in the Indianola School District before joining the BPAC. She holds a bachelor’s degree from the University of North Carolina and a master’s degree from Delta State.

Conduct background research on the performing arts industry. Use at least one source for your research and cite it.

Part 1 (include your source on it)

  • Explain with examples what service characteristics (chapter 2) discussed in class apply to this industry?
  • Explain with examples what type of internal and external influences from the Consumer Behavior Model (chapter 3) influence the customers of this industry?
  • Explain with examples what some of the current trends in this industry are? This should not be your opinion but facts found in your research.
  • Explain with examples what some of the current challenges in this industry are? This should not be your opinion but facts found in your research.
  • Explain with examples what opportunities for growth are in this industry?

Part 2

  • Find at least one news article pertaining to this industry and provide a URL to it in the text entry box. Discuss anything interesting you read about the article.
  • Develop at least two questions to ask the speaker based on your research
 
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