This assignment has two parts

Laura Howell, Executive Director of the Bologna Performing Arts Center (BPAC) and Arts Education Coordinator, will be the guest speaker in class. She is a native of North Carolina who came to the Mississippi Delta as a Teach for America Corp member. She taught in the Indianola School District before joining the BPAC. She holds a bachelor’s degree from the University of North Carolina and a master’s degree from Delta State.

Conduct background research on the performing arts industry. Use at least one source for your research and cite it.

Part 1 (include your source on it)

  • Explain with examples what service characteristics (chapter 2) discussed in class apply to this industry?
  • Explain with examples what type of internal and external influences from the Consumer Behavior Model (chapter 3) influence the customers of this industry?
  • Explain with examples what some of the current trends in this industry are? This should not be your opinion but facts found in your research.
  • Explain with examples what some of the current challenges in this industry are? This should not be your opinion but facts found in your research.
  • Explain with examples what opportunities for growth are in this industry?

Part 2

  • Find at least one news article pertaining to this industry and provide a URL to it in the text entry box. Discuss anything interesting you read about the article.
  • Develop at least two questions to ask the speaker based on your research
 
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