International Service Industry
Pick a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper explaining the main line of business of the company, 4 companies the service operates and describe in detail the implementation of the 4 Ps marketing mix concept by the company, including competition, target market, product, distribution, communication, and pricing strategy. Explain differences observed in the implementation of the concept from one country to another.
Length 6-8 pages