It is a report and therefore must follow the formal format for written reports –

  • Executive Summary
  • Table of Content
  • Introduction
  • Body of report which must be sectioned using Headings and Sub-headings
  • Conclusion
  • References

The collaboration that you choose must reflect the following:

An MNE (from anywhere in the world) collaborating with an NGO (also from anywhere in the world) but the initiative/venture must be based in an emerging Asian market.

You have to include the following in your report:

  • Why is it advisable for MNEs to collaborate with NGOs when entering into emerging markets?
  • Who is the MNE you are reporting on and what are their main business activities?
  • Who is the NGO you are reporting on and what are their NGO main activities?
  • Which country will this collaboration take place in?
  • What is unique about the culture, economic situation, regulations, political situation, societal and religious institutions of this country?
  • Why are they collaborating?
    • What is the grand challenge/SDG that they are trying to alleviate?
    • What is the reason the MNE wants to get into this market?
    • What help do they want from the NGO?
  • What is the product/service that they are offering?
  • Who is bringing what to the party? MNE? NGO?
  • How has the MNE had to adapt their product/service/business model (way they conduct business) in this new environment? Remember context.
  • Who benefits from this collaboration (normally 3 parties – MNE, NGO and society/environment)?
    • How does each one benefit?
  • What can you conclude from your research? Does it support the literature on this topic?
 
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