Length: 2-3 pages Draft a memo and calendar outlining how you intend to run an A/B for digital advertising and a landing page. Break it out by week over a 4 week period and explain what you plan to test and what metric will determine the winner. This should be in memo format with an editorial calendar as an appendix and should speak to: The overall goal of this one month campaign (e.g. email acquisition) How often do you intend to test variables, which variables and on what asset (website vs. ad unit)? What metrics will you use to determine the winner of each test and which metrics will you use to determine success of the overall campaign?

"Looking for a Similar Assignment? Order now and Get 10% Discount! Use Code "Newclient"

If this is not the paper you were searching for, you can order your 100% plagiarism free, professional written paper now!

Order Now Just Browsing

All of our assignments are originally produced, unique, and free of plagiarism.

Free Revisions Plagiarism Free 24x7 Support