Length: 2-3 pages Draft a memo and calendar outlining how you intend to run an A/B for digital advertising and a landing page. Break it out by week over a 4 week period and explain what you plan to test and what metric will determine the winner. This should be in memo format with an editorial calendar as an appendix and should speak to: The overall goal of this one month campaign (e.g. email acquisition) How often do you intend to test variables, which variables and on what asset (website vs. ad unit)? What metrics will you use to determine the winner of each test and which metrics will you use to determine success of the overall campaign?

 
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