It is recommended that you aim for 2-3 paragraphs per question and use each question as a heading so that the paper is organized.

 Question 1:

 
Define what is meant by “brand equity” and discuss what a company can do to maintain brand equity.

 Question 2:

Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.

 Question 3:

How innovations are in interactive television and online services expanding the strategies and tactics marketers employ today?

 Question 4:

What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?

 Question 5:

Define direct marketing and give some real world examples.

 
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