Instructions:

Answer the following question:

One of your goals throughout the NewShoes simulation is to remain competitive so that your company can be successful in the long term. How would you define competitive advantage? Why is it important in the athletic industry to differentiate your business from the competition from a marketing standpoint? Share 3-5 ways that you will ensure that consumers see you differently from your competitors. Provide an example of a firm that has clearly succeeded in standing out from its competitors. How does this firm’s business strategy help it to be unique in some way?

Please be sure to validate your opinions and ideas with citations and references in APA format.

The post and responses are valued at 40 points. Please review post and response expectations. Please review the rubric to ensure that your response meets criteria.

Estimated time to complete: 2 Hours

Peer Response: Unit 6, Due Sunday by 11:59 pm CT

Unit 6 Discussion – Competitive Marketplace

 Instructions:

  • How does competitive advantage change in different products or industries?
  • Differentiate between competitive advantage, sustainable competitive advantage and strategic competitive advantage.

Please be sure to validate your opinions and ideas with citations and references in APA format.

 
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