BM141 : Capstone Project Part 3
Show me the money!
You’re an entrepreneur who has a great idea for a product or service, but you’re lacking the funds to implement your brainchild. You know you’re going to make a fortune, but you just need funding. It’ll be tough, but your job is to create a great presentation that will secure funding from willing investors.
This project will be broken down into three separate parts. The culmination of your work will be a Power Point Presentation (10 slides minimum) outlining the benefits of your product or service.
Capstone Project Part 3 Description:
Advertising and Messaging
A creative marketing campaign can be key in attracting venture capitalists. For Part 3, you will develop an advertising campaign for your product that will impress the investors. For some great tips on how to create winning campaigns visit https://www.forbes.com/sites/michellegreenwald/2014/07/10/secrets-of-7-of-the-most-effective-ad-campaigns/#331d1a81320c
- First, you’ll need to address how you will reach your target market. What different media will you use? (TV, Radio, print, social media, etc.). Choose 3 different media channels and write a paragraph (5-7 sentences total) on why each of them will effectively communicate with your target market.
- Create one newspaper print advertisement (minimum 50 words) that will resonate with your target market and convey your unique selling propositions. If you would like to include an image that will go along with the ad’s text, please do so. Be creative and use your imagination.
- Now that you have completed all capstone project parts build a presentation to present to the investors that include a description of your idea, your competitors, and the advertisement you created above. Create a PowerPoint presentation (10 slides minimum) summarizing the work you’ve done. Remember, a great presentation is key to your success. In your PowerPoint, make sure you address the potential profits that can be made.
- Submit your PowerPoint presentation to Capstone Project Part 3 Dropbox folder in D2L.
FOR INSTRUCTOR USE ONLY
Grading Rubric – Capstone Projects
BM141: Principles of Sales and Marketing (BCP)
Capstone Project Part 3: Advertising and Messaging
|Description of requirements||Points||Your Score|
|What different media will you use (to reach your target market)? (TV, Radio, print, social media, etc.).||10|
|Chose 3 different media channels and write a paragraph (5-7 sentences total) on why each of them will effectively communicate with your target market.||15|
|Created one newspaper print advertisement (minimum 50 words) that will resonate with your target market and convey your unique selling propositions.||15|
|Created a PowerPoint presentation (10 slides minimum) summarizing the work you’ve done: a description of your idea, your competitors, and the advertisement you created above.||20|
|In your PowerPoint, you addressed the potential profits that can be made.||10|
|Overall content has clarity and adequate supporting details||10|
|Minimum 3 paragraphs (5-7 sentences each)||5|
|Formatting – margins and font size appropriate||5|
|Assignment was submitted by due date||10|
YOUR SCORE: ________