Product Case study for Ford

Help me study for my Business class. I’m stuck and don’t understand.

(7-8 pg) include graphs and charts

  • The Product
    1. What good and/or service does the organization offer?

    1. What consumer need does the product solve?

    1. What promotional mix, channels of distribution, and pricing strategies are being used by the organization?

    1. What competitive advantage does the marketing strategy offer?

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