Please read the Peters’ article “The Brand Called You.” It’s an older piece (with cell phones, Rolodexes have all but gone the way of dinosaurs!), but much of the content still holds true today.

In your response, first list 3-5 takeaways from this article and briefly discuss why you found these takeaways important.

Next, begin to consider your brand. How do you define your professional identity? What are you able to contribute to an employer in your field that sets you apart from others? As you discuss your professional brand, make connections with the Peters article and your SWOT Analysis.

https://www.fastcompany.com/28905/brand-called-you

 
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