Sampling Plan

I’m studying for my Marketing class and need an explanation.

You have already selected your research topic for IPA 2 and designed some question for IPA 4. Now in this POD 4, you are expected to lay out your sampling plan for your research project. That is, how would you recruit participants to take your survey? Include the following in your original post:

First, briefly describe your research topic. [It is OK with me if you choose a topic different from your IPA 2.]

Second, describe the target population for your research. For example, if you study online vs in-person class in college education, then undergraduate students at 2-year or 4-year colleges in the U.S. can be your target population.

Third, which specific sampling design (see Slide #15) would you use and how to implement it? Word limit: 75-100 words.

Basic Requirements: Your original post and responses to at least two classmates’ posts. See Syllabus (p. 5) for detailed requirements.

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