Read the paper and respond to the 5 questions.
1. What is the difference between operational effectiveness and strategic positioning?
2. Why is it difficult for organizations to succeed when they are capable in operational effectiveness but do not have a strategic position in their industry?
3. What are the competitive strategies of Southwest Airlines and Ikea?
4. Why was Continental airlines not able to copy Southwest airlines strategy? What were the ramifications when they tried?
5. Why do companies fail to have a strategy?