Adidas and Nike both own wearable tech devices to track workouts and other exercise related functions. The data tracking is just one area these sports giants are using to increase sales and loyalty. These devices link you to a website where you can interact with other Adidas and Nike customers.

The “newer sports giant”, Under Armor, seems to be following this playbook of Adidas and Nike. Please read the article (see url link, below) and share your thoughts as to why Under Armor is moving towards using technology. Share any and all opinions on this topic and if this will increase sales by attracting new customers and also making current customers more loyal.

Below is an older valuable read on the this topic — please see the pdf (below this post).

Nike has stopped making their fitness band. Under Armour’s CEO has some interesting comments on the future of devices like glasses and watches (see pdf)….

Another current article that discusses this “non-obvious” battlefield for Adidas, Nike, and Under Armour. 

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