Strategies in the Service Sector

Discussion #1:

Select one of the following service sector industries:  The restaurant industry, the lodging/hotel industry, or the health/fitness industry.  Research this industry.  Investopedia, Wikipedia, and other ‘pedias’ are not considered to be rigorous, academic research references.  I’d encourage you to use the NLU library for your research.  Be sure to cite your research references in APA format.

Visit the web sites of several representative firms in the industry you have selected.

· How would you categorize their similarities?

· How would you categorize their differences?

· Identify the generic strategies employed by each of the competitors you’ve looked at in this industry.  Are they similar?  Why or why not? 

· Are there any complementary strategies being employed by these firms? If so, what are they? If not, why not?

After reviewing your classmate’s postings, comment on your classmate’s postings. 

Was their posting about clearly supported?  Why or why not?  If so, what did you particularly find interesting in their posting?  If not, what would you add to enhance their posting?

Your posts to your classmates might consist of:  Did you find something interesting that your classmate said that you didn’t think about?  Did you have any follow up questions to your classmate’s postings?

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