Week 1 BUS 620


Read Case #10- Good Hotel: Doing Good, Doing Well? and answer the following questions:

  1. What is the vision/mission behind the Good Hotel concept?
  2. What three alternatives is Pam Janusz considering for her recommendation to the new ownership of Good Hotel? Provide pros and cons of each.
  3. How would you characterize Good Hotel’s target customers.
  4. What is JdV’s marketing strategy to promote Good Hotel? Is this strategy sufficient?
  5. How would you competitively position Good Hotel relative to its rivals?

Make sure you provide substantive graduate level answers.

Make sure you use adequate, credible and reliable APA source citations to support your work.

**Minimum word count 900 words 3 pages min**

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