Week 2 Assignment Grading guide.docx
Strategic Plan, Part 1: Environmental Scan
You will perform an environmental scan for your target company.
Write a 1,000-word minimum environmental analysis in which you include the following:
Evaluate the company’s external environment by conducting an environmental scan that will consist of the following:
- Assessment of the company’s general environment.
- Evaluation of the organization’s industry environment.
- The company’s competitor environment assessment i.e. an analysis of the firm’s competitors’ general and industry environments (please provide details for at least 2 competitors)
- Format your paper according to APA guidelines.
Click the Assignment Files tab to submit your assignment.
- The three tables in the attached Environmental Scan Frameworks document provide the frameworks to be used for conducting your selected company’s external environmental scan.
- Please add the assessment and evaluation of the external environment into the tables and insert these tables into your paper.
- Week 2 Environmental Scan Assignment Frameworks.docx
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